The lawsuit will go forward with respect to several other claims related to trademark infringement. But Judge Hamilton’s ruling suggests that they won’t be very successful.
The ruling was confined to the issue of false advertising, but it could potentially be applied to the claims of trademark infringement in general. That could be bad news for Apple.
It also doesn’t help that Apple’s executives don’t appear to have treated the term as an exclusive description.
If that evidence ends up being central to the case, then Apple’s lawyers will likely be kicking themselves for not keeping the CEOs in check. But you can learn from their mistakes before it becomes an issue for your client.
While this ruling does give some insight into Judge Hamilton’s thoughts, the bulk of the case is still undecided. The remainder of the issues are set to go to trial in August.
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