Earlier this week, as part of National Disability Employment Awareness Month, the EEOC held a “live Twitter chat” where members of the public could ask questions about disabilities and employment that would be answered on Twitter by EEOC Chair Jenny Yang and Commissioner Chai Feldblum.

So what did we learn from this event? Here are a few takeaways:

1. You Really Need to Summarize the Event on Your Website Afterward.

Not to be snarky, but I had to wade through a sea of #EEOC4NDEAM hashtags on Twitter to find the questions and answers. If your company ever decides to do something like this, post a summary on your website afterward so that others can quickly and easily learn about the conversation.

2. Vaguer Is Better.

In response to this question:

The EEOC responded with this:

We talk about getting PWDs hired…how about getting them promoted? #EEOC4NDEAM

Mentoring programs? Employee training? Really? That’s great and all, but it’s not terribly specific. (Then again, Twitter isn’t really the place for an in-depth discussion, so maybe that’s the problem.)

.@PaulFogle @USBLN Great points. Quick ideas: strong mentoring programs & employee resource groups, mgr & employee training. #EEOC4NDEAM

3. The DOT Is Helping People Get More Access to Public Transportation.

This is about the only substantive thing we learned, in response to the question: “what is being done re: transportation? it is the number one barrier to employment.” To answer the question, the EEOC posted a press release discussing how the DOT is making $100 million in grants available for the purpose of helping less advantaged people get access to public transportation.

That’s actually laudable, and the question-asker is right: Lower income employees often have to use public transportation to get to work, which takes a lot of time and impacts their ability to get jobs.

4. No Follow-Ups!

There was this question:

Then this answer:

you can’t come to work for significant period; your doctor can’t identify a release date; are you a qualified disabled person? #EEOC4NDEAM

But that answer wasn’t really what the questioner wanted to know, as evidenced by this follow-up:

.@JJReston Doctors should be able to provide an estimated return date, subject to change. http://t.co/cW0uf0ZHWh #EEOC4NDEAM

Which went unanswered. It was a somewhat specific question, but that’s what this was about, right? As it turns out, not so much. The three or four questions that did get asked, and re-tweeted (and re-tweeted some more) were mostly about public policy, not actual people with actual problems.

@EEOCNews what happens if the doctor can’t/won’t give a return date? #EEOC4NDEAM

Which lets you know that, if your company ever decides to do this, you should make clear what the goal of a “live Twitter event” is. Either it’s to address some big policy issues and get some P.R. in, or it’s to actually solve problems. The EEOC’s press release said that the purpose of the event was to “focus on the federal government as a model employer of people with disabilities,” but what does that mean?

Bottom Line: Maybe Live-Tweeting Isn’t So Good, After All.

You know what? The live-tweet format is probably a good way to raise general awareness about an issue (like employment disability), but its pragmatic use is pretty limited.

Related Resources:

  • The Ultimate Guide to Hosting a Tweet Chat (Forbes)
  • Technology: Why All Lawyers Should Be on Twitter (Inside Counsel)
  • Handling Negative Yelp Reviews: Bombard With Negativity? (FindLaw’s Strategist)
  • Ray Rice Suspended: A Bad Tweet and Grounds for Appeal? (FindLaw’s Strategist)

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