This is a stupid decision. The Unites States Patent and Trade Office has rejected a Norwegian underwear manufacturer’s requested trademark on “Comfyballs,” their brand of underwear with “PackageFront technology.” Apparently, cutesy references to male genitalia are “vulgar.”
Balls? Balls, balls, balls. Is anyone offended yet? Balls.
One Million Moms Needs a New Hobby
According to UPI, the denial came after lobbying by One Million Moms, a group that fights “indecency.” One Million Moms also opposed Ben and Jerry’s “Schweddy Balls” trademark, which was similarly rejected as too vulgar for a trademark.
“In the context of the applicant’s goods … Comfyballs means only one thing – that a man’s testicles, or ‘balls,’ will be comfortable in the applicant’s undergarments,” the USPTO wrote in its rejection letter. “The mark does not create a double entendre or other idiomatic expression… When used in this way, the word, ‘balls’ has an offensive meaning.”
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