Nordstrom Butts Heads With Ftc Over Social Media Ad Disclosures
Nordstrom’s “TweetUp” promotion is pretty standard fare, as far as stores’ social media campaigns go. When a store is set to open, they’ll have a preview day for bloggers, the Twitterati, Pinterizers, and others of that ilk. The social media elite who are invited are given gifts, including $50 gift cards, to write or tweet about the event. This is an area that the FTC is increasingly monitoring. Earlier this month, they released updated guidelines for “Dot Com Disclosures,” which essentially require that social media wizards provide easy to understand disclosures when they are tweeting, blogging, or otherwise writing about a sponsored product or advertisement....