Insights On Motivating Tax Compliance Behavior
Some behaviors are instinctual, like a predator’s instinct to hunt or the prey’s instinct to run. Paying taxes is not instinctual, but you knew that. What you may not know, however, is people pay taxes primarily because of an “internalized motivation.” That means, according to one psychology study, they have a strong moral norm to comply and a sense that the fiscal system is fair. That’s something your corporate clients may need to know....