Top 5 Reasons Why Your Company Should Apply For A New Gtld
In 2012, the Internet Corporation for Assigned Names and Numbers (ICANN), U.S. government-contracted non-profit company that oversees the Domain Name System, began accepting applications for domain names coming after the “dot” (i.e., .gucci). Also known as new global top-level domains (new gTLDs), brand owners will have to act fast to protect their marks. As in-house counsel, it’s likely that you’ve had to deal with some trademark and/or cybersquatting issues. While your first reaction may be to think that ICANN is opening up a whole new (I)can of worms for you to deal with – there are many reasons why your company should consider registering for a new gTLD....