You know how connected you are to your mobile device. And the same can be said for most of the people you see with an iPhone, iPad, Galaxy, or other device. That’s why mobile web marketing is so important and cannot be ignored, even for businesses like law firms.

But with new devices come new marketing strategies. The same tactics that work for television commercials and print ads may not necessarily work with mobile marketing. After all, you’re dealing with a much smaller attention span – not to mention a much smaller visible viewing area.

As you think about your mobile web marketing strategy, here are some strategies to consider in connecting with your potential mobile customer base:

If you would like to learn more about mobile marketing for your firm or how FindLaw can help with mobile website solutions, please contact us for a free legal marketing consultation.

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Related Resources:

  • Product Spotlight: Firmsite Mobile Uses Responsive Design (The Official FindLaw Blog)
  • ABA Approves Ethics Rule Changes on Online Marketing (FindLaw’s Strategist)
  • How Not to Be a Laughing Stock: 3 Dos and Don’ts for a Lawyer’s TV Ad (FindLaw’s Strategist)

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