If you’re going to use social media as a way to market your law firm, it’s important to have a social media strategy in place.

Just like a marketing strategy to bring in new clients, your social media strategy should help you meet your business needs. There are many ways to incorporate social media into your practice, so it’s helpful to have a separate strategy to clarify your goals.

Setting up your social media accounts is just the beginning. Here are five steps toward launching an effective social media business strategy for your law firm:

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Related Resources:

  • ABA Approves Ethics Rule Changes on Online Marketing (FindLaw’s Strategist)
  • 5 Ways Law Firms Can Market With Social Media (FindLaw’s Technologist)
  • Social Media for Law Firms: Which Way Should Your Firm Go? (FindLaw’s Technologist)

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