That, at least, is the argument former Sectary of Labor Robert Reich makes in last weekend’s edition of The New York Times: dust off the antitrust laws and break up big tech. It’s unlikely that Reich’s advice will be heeded anytime soon – as he notes, the FTC rejected staff recommendations and refused to prosecute Google for anti-competitive behavior. But new research shows that government regulation over the tech industry may be inevitable, if popular opinion is any indicator.

Whenever markets become concentrated, consumers end up paying more than they otherwise would, and innovations are squelched. Sure, big platforms let creators showcase and introduce new apps, songs, books, videos and other content. But almost all of the profits go to the platforms’ owners, who have all the bargaining power.

People Are Ready for Greater Regulation

If the government comes after big tech, it won’t be a surprise to the public. Vrge, a tech-focused communications and advocacy firm, recently surveyed public attitudes regarding tech companies. It found that the public expects big platforms like Facebook and Google to be regulated like public utilities in the near future.

The public is also much less likely to buy into the mythology of tech companies as well intentioned innovators. Fourty-three percent of respondents thought tech was focused on making the “lives of the rich easier and better,” rather than improving the world. Almost none of those surveyed wanted tech leaders in political power. (Then again, 25 percent said they would be willing to get a chip implanted into their brain to keep them permanently connected to the Internet – so, you know, there were a few crazies in the survey population.)

Of course, regulation isn’t determined by polling and antitrust law isn’t decided by public vote. But, if the public becomes widely in favor of tech companies becoming a heavily regulated industry, government intervention of the kind Reich envisions might become more probable. In the meantime, consumers will still have to depend on Europe to do the heavy antitrust lifting.

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