FindLaw columnist Eric Sinrod writes regularly in this section on legal developments surrounding technology and the internet.

No question, Google is the search engine beast of the Internet. And when you are the beast, you are subject to attacks.

Google notes that in addition to its free “organic” search results, Google operates its advertising AdWords program. This latter program is revenue-producing and through advertisements helps “Internet users quickly and easily access relevant information.” Most of us are familiar with organic, free search results on the left side of of Google search results pages with sponsored links that are set forth on the right side.

Eric Sinrod is a partner in the San Francisco office of Duane Morris LLP (http://www.duanemorris.com) where he focuses on litigation matters of various types, including information technology and intellectual property disputes.  His Web site is http://www.sinrodlaw.com and he can be reached at ejsinrod@duanemorris.com.  To receive a weekly email link to Mr. Sinrod’s columns, please send an email to him with Subscribe in the Subject line.

This column is prepared and published for informational purposes only and should not be construed as legal advice.  The views expressed in this column are those of the author and do not necessarily reflect the views of the author’s law firm or its individual partners.

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