One of the easiest ways to set yourself apart from the crowd and to gain expertise in a field is to narrow your focus. But pick too narrow of a focus and you might find yourself struggling to stay busy. Have too general a practice and it may be difficult to stand out from other firms.

When you operate a general practice, you’re forced to master and balance a larger area of law, helping clients on everything from divorce to personal injury to probate. If you like learning and moving quickly, that can be a rewarding experience – as can working with a client throughout his or her life.

Of course, your firm’s focus will depend largely on your existing and potential client base. Want to practice bird law? That’s great – so long as there are enough developers, municipalities or Audubon Societies in your area who need, say, some help with their migratory bird permits. Similarly, you might be able to corner the market in same-sex parent custody disputes in New York City, while you’ll need to operate a more generalized family practice if you are hanging your shingle in Montana.

In this way, specialization often happens organically. You take a few cases, begin to master an area of law and suddenly you’re no longer John Esquire, all-purpose lawyer, but the guy who handled Bill’s employment discrimination suit and hey, my sister just got fired by her abusive boss and is looking for a lawyer.

That market-guided, organic growth has fueled many successful attorneys. But there’s also a risk of going too much with the flow. Instead of leaving your practice up to fates, couple organic growth with a serious examination of where you want your firm to be in the future and what areas of law will get you there. And of course, if you do specalize, make sure that you don’t violate any ethics rules when you talk about it.

Whether you’re a generalist or a specialist, feel free to let us know your thoughts via Twitter (@FindLawLP) or Facebook (FindLaw for Legal Professionals).

Related Resources:

  • The Downside To A Professional Identity; Or The Demise Of The Litigation Generalist (Above the Law)
  • What to Do When Your Client Calls About a Different Practice Area (FindLaw’s Strategist)
  • Become a Party Lawyer for a Top 10 Party School (FindLaw’s Strategist)
  • Starting a Solo Practice: Top 3 Initial Marketing Moves (FindLaw’s Strategist)

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