Hopefully you’ve made the time investment to start making your presence known online in order to expand your market and to tap into other potential clients. You’ve started a blog, you’re managing your SEO, and you’re handling your social media accounts with a handy dashboard.

Speaking of social media, have you considered a Facebook Event? LawTechnology Today suggests that it is one option that is effective at getting a burst of referrals and social media shares. Keep in mind a few things, however.

Supply Meets Demand

Unless your Facebook page is a regular with other attorneys and you can’t handle all the business you’re getting, you must dedicate an event to topics that are high in demand. In the Bay Area, the hot-button topics are IP, employment, business contracts, and immigration law.

Regularity Is Good: Fiber for Your Firm

Facebook events, just like any event, tend to be more effective over time. You must dedicate some time sitting down and holding an event with regularity or else you risk letting people forget about your existence. one method is to announce a single day of the week for clients to tune into a dedicated event page to ask questions.

Timing It All

The next issue is the time of day. Although it may strike some as odd, one of the better times to hold an event is during the lunch hour. Obviously, people are more likely to show up to such an event online than they are to an in-person event because of drive times. The presentation should be broad and should last approximately 45 minutes. The remaining 15 minutes should be left for attendees to ask questions. The beauty of this is that they can do all of this with the convenience of sitting at their desk.

You already have quite a bit of marketing on your plate, so we understand if you’re feeling a little overwhelmed. Lately, law seems a lot more about being a salesperson than a lawyer. But we all must adapt to changing times. With a little careful planning and self-promotion, you’d be surprised at the number of new clients you might see.

Related Resources:

  • Facebook: Creating and Editing Events (Facebook.com)
  • 9 Best Practices for Attorneys Using Facebook (Social Times)
  • Use Facebook to Boost Your Law Firm’s Marketing Strategy (FindLaw’s Practice Management)
  • 3 Legal Marketing Tips to Make Facebook Work for Your Practice (FindLaw’s Strategist)

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