Does corn sugar sound more appealing than High Fructose Corn Syrup to you? The Corn Refiners Association certainly thought so.

But the real issue for national corporations is whether the FDA’s decision is intended as a slap on the wrist in response to public outcry.

Luckily for national sellers, it appears that the FDA’s decision was based on concerns over public health. It likely wasn’t an attempt to block the Corn Refiner’s Association from rebranding HFCS entirely.

The Corn Refiners Association initially petitioned in 2010 to change the labeling of High Fructose Corn Syrup in a rebranding play.

But the FDA this month held the public understands sugar as a solid granular ingredient. So labeling HFCS, a liquid sweetener, as sugar would be misleading. Perhaps more importantly, “corn sugar” is the label for pure dextrose with is an alternative sweetener for people who are sensitive or intolerant to fructose, NPR reports.

While the Corn Refiners Association is unhappy with the decision, it’s pretty clear that they are free to try another rebranding strategy so long as it’s not misleading or confusing.

Related Resources:

  • FDA strikes a sour note for corn sweetener makers (Los Angeles Times)
  • Your Orange Juice Isn’t Very Natural, Lawsuits Claim (FindLaw’s Injured)
  • FDA: High Fructose Corn Syrup Isn’t “Corn Sugar” (The Consumerist)

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