Using Twitter is as a marketing tool is incredibly easy. If you want more visibility, you can pay to promote your tweets to more users. Simple as that.

What’s not so easy is determining the ROI for promoted tweets. There are many reasons to be skeptical about Twitter’s value for marketing efforts, but there are also some good reasons why your legal practice might benefit from it.

Reasons Promoted Tweets Might Work for You

Tips for Increasing the RIO of Promoted Tweets

If you want promoted tweets to be worth your time and money, you need to develop a Twitter strategy. The first step is to determine a clear and realistic goal. If you want a new client every day from promoted tweets, you’re probably destined to fail. So develop a goal that is actually attainable.

Here are few realistic reasons to promote your tweets:

  • Increase traffic to your website (be sure to measure the results and experiment by tweaking the content or tone of your tweets)Announce a new service or a special offerEngage with your community

Good luck. If you have other ideas on promoted tweets, just, you know, tweet us @FindLawLP.

Related Resources:

  • 50 Twitter Accounts Lawyers Should Follow Religiously (Part I) (FindLaw’s Technologist Blog)
  • Branding 101: How to Build a Brand Image for Your Law Practice (FindLaw’s Strategist Blog)
  • Maniacal Marketing: The Best and Worst Law Firm Ads (FindLaw’s Strategist Blog)

You Don’t Have To Solve This on Your Own – Get a Lawyer’s Help

Civil Rights

Block on Trump’s Asylum Ban Upheld by Supreme Court

Criminal

Judges Can Release Secret Grand Jury Records

Politicians Can’t Block Voters on Facebook, Court Rules