You don’t always get what you pay for, especially when you buy a counterfeit.
“Any seller purporting to sell Fuse Chicken products, authentic or not, can click ‘‘Sell Yours Here’ and be listed as a Fuse Chicken seller under the product page created by Fuse Chicken, which is populated with plaintiff’s marks and registered copyrighted materials,” the complaint states.
Making “the toughest cable on earth,” Fuse Chicken says the counterfeit sales are damaging its brand and causing “consumer dissatisfaction.”
Getting Real About Fakes
“We realized this was an epidemic,” said Hetrick, who said the counterfeits cost him $100 million a year in sales.
“It is our responsibility to provide our fans with reliable and secure marketplaces to purchase officially licensed merchandise,” the MLB said in a statement. “Given the rampant growth of online-only retailers supplying counterfeit merchandise, our policies must hold every distribution partner to that same level of commitment.”
Related Resources:
- Best Practices for Fighting Counterfeiters Online (MarkMonitor)
- Technology Is the New Personal Touch (FindLaw’s Technologist)
- Justice Shuts Down Major Dark Web Dealer (FindLaw’s Technologist)
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